This is how Google’s Chrome lets the cookies track you, imagined in real life


-Chrome lets web trackers
follow you around, in a way that might freak
you out in the real world. Imagine
you’re just out, browsing,
minding your own business. But, from the very first place
you visit, you get joined
by one of these. A cookie. He belongs to an advertising
network or data tracker. In other words, he’s a spy.
-Ah-choo! -What’s pesky about cookies
is they stick with you, allowing nosy companies to tag along to all
the other places you browse. The more places you go,
the more cookies you collect. They’re how a pair of pants
you look at in one shop end up following you
around everywhere you go. Tracker cookies come from
lots of companies you’ve probably
never heard of. But the number-one cookie baker
is Google. The same company that makes
the number-one web browser: Chrome.
Could I get a drip coffee? -Drip coffee. -Google makes most of its money
by targeting ads. So, no wonder Google doesn’t do
much to stop the surveillance. You never know where
you’ll find a cookie. Over time, cookies help data
companies build profiles
of your interests, income, favorite places,
and personality. These profiles can shape
what you see online, including the prices
you get charged for products. In a week of regular web
browsing, you might get tagged by more
than 10,000 third-party cookies. But it doesn’t have
to be this way. You can use a browser
that blocks third-party cookies by default, like Mozilla Firefox
or Apple Safari. Chrome keeps making it harder
and harder to block trackers because Google has
a conflict of interest. Switching is the easiest way
to protect your privacy. Unless you really like surfing
the web with a whole bunch of nosy
strangers.

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